Finding Your Why Crystallizes Your Purpose and Establishes the Real Value You Provide for Your Customers.
If you are considering starting a small business or you are still new to running a small business, your purpose and passion are key drivers. These are the early and most challenging days of your business. A small business owner knows it takes ten units of energy to see one unit of results at this early stage. Having a crystal clear purpose and passion for what you are doing is extremely important to stay on task each day. Obviously, your business has a purpose. But, beyond that, what is your personal purpose?
I recently was introduced to Simon Sinek. I’m a fan. My wife had referred me to him after he gave a talk at her company. Sinek is “leading a movement to inspire people to do the things that inspire them.” He is the author of two bestselling books: Start With Why: How Great Leaders Inspire Everyone To Take Action and his newest book, the New York Times and Wall Street Journal best seller: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. He is best known for popularizing the concept …Read More