Archive - October 8, 2015

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Start With Your Why!

Start With Your Why!

Finding Your Why Crystallizes Your Purpose and Establishes the Real Value You Provide for Your Customers.

running a small business

If you are considering starting a small business or you are still new to running a small business, your purpose and passion are key drivers.  These are the early and most challenging days of your business.  A small business owner knows it takes ten units of energy to see one unit of results at this early stage.  Having a crystal clear purpose and passion for what you are doing is extremely important to stay on task each day. Obviously, your business has a purpose.  But, beyond that, what is your personal purpose?

I recently was introduced to Simon Sinek.  I’m a fan.  My wife had referred me to him after he gave a talk at her company.  Sinek is “leading a movement to inspire people to do the things that inspire them.”  He is the author of two bestselling books: Start With Why: How Great Leaders Inspire Everyone To Take Action and his newest book, the New York Times and Wall Street Journal best seller: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.  He is best known for popularizing the concept

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