Archive - October 2016

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Ariel Hyatt: From Publicity Director to Cyber PR Founder
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Being the Boss: Entrepreneurial Trends in Today’s Environment

Ariel Hyatt: From Publicity Director to Cyber PR Founder

ariel hyatt

Ariel Hyatt has been a fierce entrepreneur for 20 years and runs Cyber PR, a dynamic social media and content strategy company based in New York City. She has spoken in 12 countries and is the author of four books on social media, two of which have hit number one on Amazon. Her newest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign comes out on October 25th and is available on Amazon. I recently caught up with Ariel to get her perspective on her own entrepreneurial journey…

Your career has spanned more than 20 years from a publicity director at a live music venue in Colorado to founding Cyber PR and specializing in working with creative entrepreneurs.  Please tell us how this evolution came about in getting to where you are now?

My career evolution has deeply aligned with my passion and my interest in growth. I am a creative entrepreneur at heart and I feel closely connected with other creatives.  When I first started my agency as a traditional PR firm, I served the music industry and musicians exclusively because I had an obsession with music and I couldn’t imagine spending my time in

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Being the Boss: Entrepreneurial Trends in Today’s Environment

3 Entrepreneurial Trends Driving the Business Landscape

entrepreneurial trends

You’re skilled and self-motivated with an entrepreneurial mentality and you’re ready to transition from employee to boss, but which type of entrepreneur are you?

The Visionary: Entrepreneur

Most entrepreneurs start out doing something they love and quickly identify the business opportunities surrounding them. Entrepreneurs are market leaders bringing new concepts into the marketplace, regardless of the competition. By nature their entrepreneurial mind drives them to innovate, face risks, and take the action necessary to establish a start-up company.

A 2015 report from Global Entrepreneurship Monitor (GEM) states that 27 million, or 14% of working Americans are running their own business. This entrepreneurial trend indicates more and more people are embracing the idea of being their own boss and taking their innovations to the marketplace.

There are several perks to being your own boss; you have complete control of your company, flexible work schedule, the potential to create jobs for others and you reap the rewards of your success.

Conversely, entrepreneurs deal with financial hardships, being “on call” regardless of time and place and managing the various personalities of your team.

The Renovator: Intrapreneur
The intrapreneur sometimes referred to as an “internal entrepreneur” is

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