Author - Biz zealot Editorial Team

1
Is a Franchise Right For You?
2
Is a Franchise Right For You?
3
Does It Make Sense To Start a Small-Town Business?
4
Establishing Your Brand Equity
5
Consider All Factors When Naming Your Business
6
5 Steps to Starting a Business
7
Entrepreneurship: Do You Have What It Takes?

Is a Franchise Right For You?

Owning a Franchise Can Be an Appealing Way to Jump Start Your Way Into Business Ownership.  but, It Requires Capital, Thorough Due Diligence and the Right Entrepreneurial Profile.

mcdonalds franchise

Like the saying goes…there are many ways to skin the cat…

When it comes to business ownership, there are basically three ways of entering…

  1. Start a business from the ground up
  2. Buy a business
  3. Buy into a franchise

Franchising can be a great way to hit the ground running with your small business and can lead to nearly immediate success. However, owning a franchise isn’t a good fit for every entrepreneur, so consider the following before making the big decision. First, let’s look at the specific definition of a franchise…

 Franchise Definition

You are surrounded by franchises every day. For example, if you like Subway and McDonalds…those are both franchises. In a franchise business model, a franchisor (usually corporate ownership) licenses a business location to a franchisee. The franchisee owns and runs this “branch” of the business. The franchisee gets access to the business’ trademarks, products, proprietary knowledge, and processes and pays the franchisor franchise and licensing fees. Net, net franchises allow a small business owner to get into a business more …

Read More

Is a Franchise Right For You?

Owning a Franchise Can Be an Appealing Way to Jump Start Your Way Into Business Ownership.  but, It Requires Capital, Thorough Due Diligence and the Right Entrepreneurial Profile.

mcdonalds franchise

Like the saying goes…there are many ways to skin the cat…

When it comes to business ownership, there are basically three ways of entering…

  1. Start a business from the ground up
  2. Buy a business
  3. Buy into a franchise

Franchising can be a great way to hit the ground running with your small business and can lead to nearly immediate success. However, owning a franchise isn’t a good fit for every entrepreneur, so consider the following before making the big decision. First, let’s look at the specific definition of a franchise…

 Franchise Definition

You are surrounded by franchises every day. For example, if you like Subway and McDonalds…those are both franchises. In a franchise business model, a franchisor (usually corporate ownership) licenses a business location to a franchisee. The franchisee owns and runs this “branch” of the business. The franchisee gets access to the business’ trademarks, products, proprietary knowledge, and processes and pays the franchisor franchise and licensing fees. Net, net franchises allow a small business owner to get into a business more …

Read More

Does It Make Sense To Start a Small-Town Business?

If You Pay Attention to the Needs or Your Community, There Could Be Many Small-Town Business Ideas That Fit a Need Right in Your Backyard.

Small Town Business Ideas 10.23.15

Who said bigger is better?

While big cities bring the hustle and bustle of business, small towns can be great starting places for new entrepreneurs.

Not only do smaller towns incorporate a hometown feel and tend to be more welcoming of locally owned products and services, they also can be easier and less expensive places to organize a new business.

And, the timing could not be better to consider starting a small town business. According to Rocket Lawyer’s Semi Annual SMB Index, small business owners are overwhelmingly positive about their prospects in 2015.      

When brainstorming business ideas, consider the needs of the town first—is there a service that is lacking or an inconvenience you eliminate? For example, Staples, the multi-billion dollar office superstore was started by Tom Stemberg because he was driving around his community looking for a printer ribbon on a Sunday afternoon in 1985. He found a need and filled it.

Consider the needs of the local economy and community and think of how your potential business can fit into that plan. …

Read More

Establishing Your Brand Equity

Brand Equity Is a Key Asset You Are Building as a New, Small Business Owner.  Find out Its Importance in the Post Below.

small business owner

As a small business owner just getting started, you may feel like a little fish in a big pond. But just like fish need to find the right area of the pond to flourish, so do small businesses need to find the right market and customer base—an important way to do that and to build your business is to establish brand equity.

What Is Brand Equity?

In essence, brand equity boils down to your customers seeing your product or business as unique and superior to the competition. How easily can customers identify your product or business? Do they have positive associations with your service? Are your customers loyal?

Brands like Coca-Cola and Google have such strong brand equity that their product names have become synonymous with the entire industry—most people refer to a drink as a Coke regardless of brand, and Googling is a popular action no matter what search engine you use. Brand equity comes down to what is added to your product because it comes from your company and not from a generic competitor. In

Read More

Consider All Factors When Naming Your Business

Choosing the Right Name for Your Business Is the Foundation to Establishing Your Brand Identity. Learn What to Consider When Naming Your Business.

Small business owner

In the flurry of activity that comes with starting your own business, there is one area that can easily be overlooked. If you’re more focused on the logistics of getting started – soliciting investors, negotiating with manufacturers, or searching for office space – you’d be well-advised to flex your creative muscle and devote some quality time to naming your business.

While you may be tempted to stick with something basic (Sal’s Widgets) or local (Your Town Widgets) or affirmative (Top-Notch Widgets), stop, take a breath, and step back for a moment. Your company name is more important than you realize!  It is the foundation of your brand. Think of all the things your new name has to communicate: what your business does, why it is different from/better than the competition and your core business values of honesty and trustworthiness. You also want your name to be memorable, not too hard to pronounce and to lend itself to an attractive logo and signage. Perhaps most challenging is finding a memorable name whose domain name is available for your

Read More

5 Steps to Starting a Business

The Tasks Involved in Launching a Business Can Be Daunting. Learn the Five Most Critical Steps to Launching Your Dream Business.

Steps to starting a business/small business definition/most successful small businesses/small business association/small business tips

So you’ve thought about it for years, quietly doing the legwork to start your own business while holding down a full-time job.  Now you’re coming closer to setting your dream in motion, but the question remains:  how do you actually turn your new business from a dream into reality?  Of course, there are many factors to consider: location, products offered, price points, marketing methods, supplier partnerships, financing – the list goes on.  But what should come first in getting a small business off the ground?  Here are perhaps the five most important steps to starting a business:

  • Write your business plan – Even if you are not seeking outside funding at this stage, a business plan will help crystallize your vision and outline your first operational steps.  By actually putting important aspects of your plan on paper –including an executive summary,  company overview, market analysis, financial projections, sales and marketing strategies, and a product or service description –you will get a better idea of the business’s potential and lend your business more credibility from the outset.  It is also
Read More

Entrepreneurship: Do You Have What It Takes?

It Takes More Than Guts and an Idea to Start a Business.  Learn What Attributes Successful Entrepreneurs Have in Common.

small business owner

You have the perfect idea for a business.  You have positive feedback from potential customers.  You’ve even sold some of your first-generation product in stealth mode with great customer response.  You think you are ready to quit your job and get started.  But, there’s just one lingering question on your mind:

Do I really have what it takes to be an entrepreneur?

Maybe you come from a family of old-school company men and women.  They’ve always worked for other people and had a regular paycheck with generous health insurance and plenty of vacation time.  Are you going to be the one to leave that comfortable lifestyle for one where you’re on your own with minimal initial resources and little to fall back on to make sure your rent or mortgage is covered?

Before you submit that resignation letter, there are a few things you might want to consider.  Starting and running a small business is no easy task.  Being a successful entrepreneur requires a unique mix of skills that go far beyond being passionate enough to quit your job and …

Read More

Return to top of page Copyright © 2016 All Rights Reserved. | Privacy | Terms and Conditions