This Powerful Female Entrepreneur Strives for Greater Human Connection in Her Digital Marketing Agency
I recently had the pleasure of connecting with entrepreneur Jules Taggart. Jules is a human-centered content strategist, speaker, consultant and educator. She believes intelligent business growth is fueled by forging deeper connections and creating more meaningful experiences, one client at a time.
Jules has been featured as a content marketing expert on many leading podcasts and websites.
When she’s not working, you can find Jules running near the beach in her hometown of San Diego; riding on the back of a motorcycle with her adrenaline-junkie husband, Jeff; or scrambling to keep up with her ever-curious daughters, Olympia and Helena. Here’s what Jules had to say to Biz zealot…
How and why did you come to the decision to start your own marketing strategy company?
In 2009, I was working in a corporate setting and really didn’t like my job. I really hadn’t thought much about starting a business until my boss at the time went to coaching school and started offering coaching services. I thought “why don’t I do that?” I started to reach out to friends and colleagues and let them know I was offering social media services. My first client was a friend of mine who, of all things, had a pet pig who was the star of a hip hop music video. So, I tweeted on behalf of this pig for a couple of months while she was making her debut! After about a year of offering social media services, I began to incorporate more content strategy work and broader content development (blogging, email marketing, etc). I’ve been in business for nearly 5 years now and it continues to evolve — each year looking a little bit different from the last.
If you were to do it again, what would you do differently?
If I were to do it all over again, I wouldn’t waste so much time trying to figure out how to create and sell courses, ebooks and productized services. This just isn’t my area of expertise, but early on I thought if I wanted to succeed I needed to offer these things. Once I realized that my zone of genius lies in working with clients one-on-one in a consulting role, everything changed.
As a marketing strategist, what is your unique differentiator?
People buy from people, not from brands — and the more digital our communication becomes, the more human our conversations need to be. Most businesses see marketing as a means to sell something instead of a means to help someone. If you do it right, it can be both.
What habits helped make you successful in your entrepreneurial journey?
Making introductions for other people has returned to me tenfold. Now, I’ve made it part of my daily routine to sit down each morning and spend the first 15 minutes of my day making introductions for people who need to meet — whether it’s because they would make great business partners, collaboration partners or even just good friends.
What is the best piece of advice you have received as an entrepreneur?
Whatever you do today will show up in your business in 90 days, so act accordingly. When you’re busier than ever, don’t stop marketing. When things are painfully slow, don’t let it get to you. To earn consistent income, put in consistent work on the business development side and it will pay off.
If you could give a fellow entrepreneur or aspiring entrepreneur just one piece of “takeaway” advice, what would that be?
Pay close attention to your loose connections. Referrals rarely come from friends or close colleagues. They’re far more likely to come from a friend of a friends, the couple you just met at the dog park, your neighbor’s daughter, or your dental hygienist. It sounds counterintuitive, but your loose connections are actually going to be more likely to help you grow your network, which helps you grow your business. The most important thing with loose connections is to be open to conversations without first qualifying them for value. You never know who might be your next big client or your next incredible opportunity.