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Top 5 Best At-Home Businesses
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5 Ways To Accelerate Word of Mouth Marketing
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Factoring. What Is It? And, Is It Right For My Business?
4
Top 3 Reasons Why Businesses Fail
5
Is a Franchise Right For You?
6
Is a Franchise Right For You?
7
Does It Make Sense To Start a Small-Town Business?
8
Establishing Your Brand Equity
9
What Legal Structure Is Right For Your New Business?
10
Consider All Factors When Naming Your Business

Top 5 Best At-Home Businesses

Tapping a Unique, In-Demand Talent Can Create a Great Opportunity to Work From Home. Learn the Best At-Home Businesses Below.

 best at-home businesses

Starting at-home businesses has become a great option for aspiring entrepreneurs. It not only gives you the freedom of owning and operating your own business, but you also avoid many of the expensive start-up costs by not commuting or renting office space. In fact, a survey by the U.S. Small Business Association found that 52 percent of companies are at-home businesses. Many large corporations, such as Gerber and Mrs. Fields, started in the owners’ homes. There are lots of endeavors that can originate from home, but here are five of the best at-home businesses.

1.  App and Web Design

According to the U.S. Department of Labor, the software industry is expected to increase its employees by 15 percent through 2022. People with technical acumen and software development skills are in constant demand. With companies shifting to a mobile focus, there is a ton of demand to create apps and responsive (mobile-optimized) websites. Developing apps and websites doesn’t require much overhead and it can be done from anywhere. Talented software developers can charge $90 or more per hour.

2. Contracting

There’s …

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5 Ways To Accelerate Word of Mouth Marketing

Most Successful Small Businesses Thrive on Word of Mouth Marketing. Here Are Ways to Accelerate This.

word of mouth marketing

You have a thought-out business plan, a great product or service and early employees. There’s only one thing missing: more customers. Many small businesses struggle to find their target market, especially when competing with much larger businesses. However, there are a myriad of ways to market your business without spending a lot of money. The most successful small businesses rely on word of mouth marketing. In fact, a 2014 survey by Verizon and Small Business Trends found that 85 percent of small business owners said customers learned about their company through word of mouth—placing it well above any other kind of marketing.

So how do you take advantage of word of mouth to grow your customer base? Here are five ways to accelerate word of mouth and get customers flocking to your business.

1. Provide great service.

It seems simple that people are more likely to recommend a business to family and friends if it provides a great product or service, so give your customers something to talk about. Set your business apart from the competition–be it great quality, superior speed and convenience, or …

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Factoring. What Is It? And, Is It Right For My Business?

Factoring Is a Unique Form of Financing for a Business With Revenue. Learn What Factoring Is and If It’s Right for Your Business.

small business owner

Everything comes with a price…

All businesses need financing to survive. The purest way of financing a business is through revenue. After all, generating revenue and profits is why you are in business in the first place, right? There are myriad other potential financing options for growing businesses. But, this post is focusing on one option that may not be so obvious to a small business owner: Factoring.

Definition of Factoring

Factoring is executed when a financial institution advances cash at a discount against specific accounts receivable from a business. This can benefit the business as it receives the cash sooner than waiting for those accounts receivable to be paid by their customers. However, like any financing instrument, there are interest rates and fees involved in factoring which I will get into here.

Terms of a factoring relationship can vary, but the relationship typically works as follows…

A business enters into a factoring relationship with a financial institution. Like any loan, this requires the financial institution to approve this business. The documents can be very detailed. Once …

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Top 3 Reasons Why Businesses Fail

Small Business Failure Rate Is Over 80% After 5 Years. The Three Pitfalls Outlined Below Are the Most Common Reasons. Find out What They Are and What You Can Do to Avoid Them.

small business failure rate

There are potholes on your entrepreneurial road.  Work hard to avoid the ones outlined below…

There are many reasons why a business can fail. They can range from poor product/market fit to a lack of effective leadership. However, there are monumental mistakes that entrepreneurs make that can lead to a business failing. Our partner, Grow Think has created a list of the 10 Biggest Mistakes That Entrepreneurs Make And How To Avoid Them. Let’s explore the top three…

1. Failure to Create, Use and Update a Successful Business Plan

You’ve heard the expression: fail to plan… plan to fail. Successful entrepreneurs transform their ideas into business and action plans. The creation of a solid business plan (with corresponding financial projections) creates the blueprint for the business to follow to success. More specifically, updating the business plan for changing market conditions is just as important. An effective, thoughtful business plan acts as a navigational vehicle for the company’s leadership to achieve its well thought out objectives. Without …

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Is a Franchise Right For You?

Owning a Franchise Can Be an Appealing Way to Jump Start Your Way Into Business Ownership.  but, It Requires Capital, Thorough Due Diligence and the Right Entrepreneurial Profile.

mcdonalds franchise

Like the saying goes…there are many ways to skin the cat…

When it comes to business ownership, there are basically three ways of entering…

  1. Start a business from the ground up
  2. Buy a business
  3. Buy into a franchise

Franchising can be a great way to hit the ground running with your small business and can lead to nearly immediate success. However, owning a franchise isn’t a good fit for every entrepreneur, so consider the following before making the big decision. First, let’s look at the specific definition of a franchise…

 Franchise Definition

You are surrounded by franchises every day. For example, if you like Subway and McDonalds…those are both franchises. In a franchise business model, a franchisor (usually corporate ownership) licenses a business location to a franchisee. The franchisee owns and runs this “branch” of the business. The franchisee gets access to the business’ trademarks, products, proprietary knowledge, and processes and pays the franchisor franchise and licensing fees. Net, net franchises allow a small business owner to get into a business more …

Read More

Is a Franchise Right For You?

Owning a Franchise Can Be an Appealing Way to Jump Start Your Way Into Business Ownership.  but, It Requires Capital, Thorough Due Diligence and the Right Entrepreneurial Profile.

mcdonalds franchise

Like the saying goes…there are many ways to skin the cat…

When it comes to business ownership, there are basically three ways of entering…

  1. Start a business from the ground up
  2. Buy a business
  3. Buy into a franchise

Franchising can be a great way to hit the ground running with your small business and can lead to nearly immediate success. However, owning a franchise isn’t a good fit for every entrepreneur, so consider the following before making the big decision. First, let’s look at the specific definition of a franchise…

 Franchise Definition

You are surrounded by franchises every day. For example, if you like Subway and McDonalds…those are both franchises. In a franchise business model, a franchisor (usually corporate ownership) licenses a business location to a franchisee. The franchisee owns and runs this “branch” of the business. The franchisee gets access to the business’ trademarks, products, proprietary knowledge, and processes and pays the franchisor franchise and licensing fees. Net, net franchises allow a small business owner to get into a business more …

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Does It Make Sense To Start a Small-Town Business?

If You Pay Attention to the Needs or Your Community, There Could Be Many Small-Town Business Ideas That Fit a Need Right in Your Backyard.

Small Town Business Ideas 10.23.15

Who said bigger is better?

While big cities bring the hustle and bustle of business, small towns can be great starting places for new entrepreneurs.

Not only do smaller towns incorporate a hometown feel and tend to be more welcoming of locally owned products and services, they also can be easier and less expensive places to organize a new business.

And, the timing could not be better to consider starting a small town business. According to Rocket Lawyer’s Semi Annual SMB Index, small business owners are overwhelmingly positive about their prospects in 2015.      

When brainstorming business ideas, consider the needs of the town first—is there a service that is lacking or an inconvenience you eliminate? For example, Staples, the multi-billion dollar office superstore was started by Tom Stemberg because he was driving around his community looking for a printer ribbon on a Sunday afternoon in 1985. He found a need and filled it.

Consider the needs of the local economy and community and think of how your potential business can fit into that plan. …

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Establishing Your Brand Equity

Brand Equity Is a Key Asset You Are Building as a New, Small Business Owner.  Find out Its Importance in the Post Below.

small business owner

As a small business owner just getting started, you may feel like a little fish in a big pond. But just like fish need to find the right area of the pond to flourish, so do small businesses need to find the right market and customer base—an important way to do that and to build your business is to establish brand equity.

What Is Brand Equity?

In essence, brand equity boils down to your customers seeing your product or business as unique and superior to the competition. How easily can customers identify your product or business? Do they have positive associations with your service? Are your customers loyal?

Brands like Coca-Cola and Google have such strong brand equity that their product names have become synonymous with the entire industry—most people refer to a drink as a Coke regardless of brand, and Googling is a popular action no matter what search engine you use. Brand equity comes down to what is added to your product because it comes from your company and not from a generic competitor. In

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What Legal Structure Is Right For Your New Business?

Soon-To-Be Small Business Owners Need to Think Through the Optimum Legal Structure for Their Business.  Learn the Basic Structures in the Post Below.

small business owners

There is a lot of information out there that can give you chapter and verse on each of the possible legal structures of a business. The small business administration is a good place to start as you think about the best option for you and any partners you may have. At the end of the day, you should work with a lawyer once you decide the best structure to further vet this direction and file all necessary documents with your state and the federal government. The information can be very detailed and dense. BizZealot is not a blog focused on legal advice. And the point of this post is not to give you all of the details on every option available to you. However, in keeping with our mission of helping the early entrepreneur, we wanted to point out the different legal structures and focus on a key difference or two as you are in the early stages of forming your business. So, let’s get to it. Below are the different legal structures for you to consider:

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Consider All Factors When Naming Your Business

Choosing the Right Name for Your Business Is the Foundation to Establishing Your Brand Identity. Learn What to Consider When Naming Your Business.

Small business owner

In the flurry of activity that comes with starting your own business, there is one area that can easily be overlooked. If you’re more focused on the logistics of getting started – soliciting investors, negotiating with manufacturers, or searching for office space – you’d be well-advised to flex your creative muscle and devote some quality time to naming your business.

While you may be tempted to stick with something basic (Sal’s Widgets) or local (Your Town Widgets) or affirmative (Top-Notch Widgets), stop, take a breath, and step back for a moment. Your company name is more important than you realize!  It is the foundation of your brand. Think of all the things your new name has to communicate: what your business does, why it is different from/better than the competition and your core business values of honesty and trustworthiness. You also want your name to be memorable, not too hard to pronounce and to lend itself to an attractive logo and signage. Perhaps most challenging is finding a memorable name whose domain name is available for your

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